In a short span of time, the Nani platform has become one of Pakistan’s most popular e-commerce platforms for new mothers. Collaborating with over 30 Pakistan-centric brands that proudly bear the 'made in Pakistan' label, Nani is on a mission to expand its reach. Founded in 2021 by entrepreneur Bushra Latif, Nani is more than just an e-commerce platform. Nani aims to create a supportive community for mothers across Pakistan, offering high-quality childcare products, educational workshops, and avenues for parental discussions. Bushra's vision is to nurture and facilitate families seeking support and knowledge in their parenting journeys, blending traditional wisdom with modern AI-powered solutions.

From a simple dream of supporting the journey of motherhood through its user-friendly platform, Bushra has been the driving force behind a number of Nani’s initiatives that highlight both learning and guidance through a digital space that was built on one, singular goal: to nurture and facilitate families seeking support and knowledge in their parenting journeys.

Our vision consists of a two-pronged approach; to make new mothers the best versions of themselves and hence, help them become more emotionally self-aware and mindful guardians, and on the other hand, provide all-inclusive comfort and direction to families to fill the gap with regard to parenting tips, early childhood care, development and hands-on workshops for their offspring. 

Nani's revolutionary approach unifies doula services, a parent-centric e-commerce marketplace, and essential childcare subscriptions. This AI-powered platform empowers parents, making motherhood more wholesome and convenient. 

In essence, Nani is paving the way for a new era of parenting support in Pakistan, where tradition meets innovation.

Press Coverage:
https://www.thefridaytimes.com/2022/12/30/bushra-latif-is-changing-the-parenting-game/ 
https://www.thenews.com.pk/tns/detail/1021023-nani-a-startup-for-mothers

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