Ingrid Sia

Ingrid Sia is the current Head of PsyOps at Nansen. Prior to that, they were the Head of Social Media & Community at Bybit from January 2019 to December 2021.

At Bybit, their role was to lead the growth of their social media channels and communities. Her team of 6 grew social media channels and communities numbers across the globe from 56.3K to 432.2K in under two years.

Some notable projects they worked on at Bybit include BitDAO and St Patrick's Carnival. For BitDAO, they were an integral participant in the ideation process of the DAO tokenomics and governance, and the creation of the largest DAO (decentralized autonomous organisation) to promote and fund the development of trading products. This led to the largest DAO fundraise in history with over 300M USD raised.

For St Patrick's Carnival, they led the creation, conceptualisation and engagement campaigns across all social media channels. The St Patrick’s Carnival campaign resulted in over 200K participants ranging from over 60 countries and led to a 90% increase in new user registrations over a period of 2 weeks.

Ingrid has also been recognised for their work in introducing an intranet system, Happeo, to improve efficiency and effectiveness for 700+ employees worldwide by utilizing file sharing and collaborative practices to promote collaboration within internal teams as the company transitions to a WFH culture.

Ingrid Sia has a certification from HubSpot in Inbound Certified.

They work with Evgeny Medvedev - Co-Founder & Chief Software Architect, Daniel Armitage - Head of Strategy, and Lars Bakke Krogvig - Co-Founder & Chief Data Engineer. Their manager is Alex Svanevik, CEO.