Leticia Lima

Leticia Lima has over a decade of experience in market intelligence, effectiveness management, and project consulting within the pharmaceutical and healthcare sectors. Since May 2021, Leticia has been serving as the Coordenadora de IM e Efetividade at NAOS, overseeing market sizing, sales projection, and strategic market entry. Previously, Leticia worked as a Consultora at IQVIA for six months and spent seven years at Close-Up International in roles focusing on project analysis and market research, particularly in oncology and non-retail treatments. Leticia began the career in marketing as an Auxiliar de Marketing at TCA Pesquisa e Assessoria de Marketing. Leticia holds a Bachelor’s degree in Business Administration from Universidade Anhembi Morumbi.