Sonia Sassi

Sonia Sassi (Bourgeois) has extensive experience in digital marketing and e-commerce, currently serving as the Head of Digital Marketing & E-commerce at NAOS since March 2022, where leadership encompasses a team of three senior managers and focuses on brands such as Bioderma, Institut Esthederm, and Etat Pur. Prior roles include Regional Manager for Digital Marketing, CRM, and e-Commerce at LVMH, where the focus was on enhancing the omnichannel journey for Dior. Sonia has also worked as Digital Marketing and CRM Manager at Canon, overseeing strategy and team development, and held various digital marketing positions at Emirates, Airbus, and other leading firms. Educational credentials include multiple degrees from SKEMA Business School and international experience at institutions such as EBS Universität and Universidad de Granada, complemented by a professional development course at London Business School.