Marcel Hollerbach is a seasoned entrepreneur and investor with extensive experience in the technology and advertising sectors. Currently serving as Co-Founder and Entrepreneurial Partner of NAP since January 2025, Marcel previously co-founded Cavalry Ventures, now integrated into NAP, and held various roles at Productsup, including Member of the Supervisory Board, CIO, and CMO since 2012. Previous ventures include co-founding NativeAds at Seeding Alliance GmbH, which was a pioneer in native advertising before its acquisition by Ströer, as well as roles in mobile and video advertising through apprupt GmbH and hiClip GmbH, respectively. Marcel founded youmix GmbH and began a freelance career as a web developer at Hengeler Mueller, contributing to a robust portfolio across diverse technology fronts. Marcel's academic credentials include studies at the Technical University of Applied Sciences Würzburg-Schweinfurt, Goethe University Frankfurt, and Stanford University.
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