Alejandro Alvarez

Alejandro Alvarez is an experienced professional in social media and digital strategy, currently serving as Senior Manager of Social Content at NASCAR since May 2023. Previously, Alvarez participated in the Creators of Color Cohort, held the role of Sports Partnerships Program Manager at Meta, and worked at NASCAR in various capacities, including Manager and Senior Coordinator of Social Media Strategy. Additional experience includes serving as a panelist at the Twitter Sports Summit and leading digital and social media initiatives at NOVA Home Loans Arizona Bowl. Alvarez also contributed to Arizona Athletics as Interim Digital and Social Media Coordinator, managed marketing efforts for beach volleyball, and held leadership positions within the Sports Marketing Association. Alvarez graduated from the University of Arizona in 2018.