Kent Winter

Kent Winter is an experienced sales and marketing professional with a strong background in the motorsports industry. Currently serving as Director of Sales for the Mid-Atlantic Region at NASCAR since October 2022, Kent oversees sales and partner relationships for Darlington Raceway and Martinsville Speedway. Prior to this role, Kent held positions such as Manager of Sponsorships & Commercial Sales at Virginia Farm Bureau Family of Companies, where strategic partnerships were developed to enhance brand visibility and revenue growth. Kent also served as Director of Partnerships at Meadow Event Park, Vice President of Sales and Marketing at Weaver Media, and Director of Sales at Richmond Raceway, among other roles in corporate sales and marketing. Kent holds a Bachelor of Science degree in Marketing from Ferris State University.