Kyle Parrish

Managing Director, Partnership Strategy at NASCAR

Kyle Parrish has a diverse work experience in the field of audience insights and media research. Kyle has worked at NASCAR since 2013, starting as a Media Research Manager and progressing to Senior Manager, Director, and eventually Senior Director of Audience Insights. In 2024, Kyle assumed the position of Managing Director, overseeing audience insights at NASCAR. Prior to joining NASCAR, they worked at The Nielsen Company for over a decade, holding various roles such as Regional Sales Manager, Sample Coordinator, Nielsen Representative, and Analyst.

Kyle Parrish attended Winthrop University from 1999 to 2003, where they earned a Bachelor's degree in Music and Political Science.

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Charlotte, United States

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NASCAR

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Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! About NASCAR The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Craftsman Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).