Patrick Carroll

Patrick Carroll serves as the Managing Director of Technology at NASCAR since June 2015, focusing on pioneering GenAI innovations and enhancing the organization's tech strategies. Notable achievements include a 25% increase in app daily active users and a 15% increase in session duration, alongside a 40% reduction in page-load times and a 20% growth in organic traffic. Prior roles include senior leadership positions at The Buffalo News and Herald-Tribune, with a strong foundation in digital development and project management across various media platforms. Patrick began a career in web development with freelance projects and roles at Protocol Marketing, demonstrating a commitment to innovation and team mentoring throughout. Educational credentials include a Bachelor of Science in Computer Software Engineering from the Institute of Technology, Sligo.