Caity Kauffman

Caity Kauffman is the Global Head of Digital Communications and Social Media at Nasdaq, with over 15 years of experience across various industries including sports, entertainment, retail, and financial services. They have developed strategies and narratives for notable brands, leading award-winning campaigns such as the FIFA World Cup for Visa and launching the first TikTok-led national campaign for DICK’S Sporting Goods. Previously, Kauffman held pivotal roles at Goldman Sachs, where they led social media and influencer marketing for consumer banking, and at the Tampa Bay Lightning, where they managed social and digital marketing initiatives. Kauffman earned a Bachelor's degree in Journalism from Florida Gulf Coast University.