Lance Shaw has a strong and extensive work experience in product marketing and management roles in various companies. Lance most recently worked at Nasuni as the Director of Product Marketing. Prior to that, they held positions at People Intelligence Alliance, Visier Inc., Commvault, SDL, Oracle, OpenText, eRoom/Documentum/EMC, EMC Corporation, and eRoom Technology. In these roles, Lance was responsible for driving marketing strategies, creating messaging and positioning assets, developing go-to-market plans, and leading customer engagement and sales enablement efforts. Lance has a proven track record of increasing customer advocacy, improving retention rates, and delivering high-impact success stories. Lance has also been involved in creating targeted campaigns, developing new advocates, and identifying cross-selling opportunities.
Lance Shaw has studied Communication, General at Pasadena City College. Additionally, they have obtained certifications in People Analytics from the Josh Bersin Academy in 2021 and Solutions Marketing from SiriusDecisions in 2017.
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