Crystal Chelliah is a seasoned professional with extensive experience in membership engagement, marketing, and program coordination. As a Senior Membership Associate at the National Association of Social Workers since March 2022, Crystal manages membership initiatives and engagement strategies. Previous roles at Choice Hotels International included Manager of Experiences & Engagement, where responsibilities encompassed developing engagement strategies, leading recognition programs, and overseeing event planning. Additionally, Crystal served as Specialist in Marketing & Communications, directing marketing strategies for franchisee learning, and as Coordinator of Communications, managing diverse communication activities. Prior experience includes project management at NRI Staffing and program coordination at the University of Maryland, complemented by a Bachelor’s degree in Communications and a Master’s degree in Management from the University of Maryland Global Campus.
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