Naterial Concept is a ready-to-implement retail model based on a network of stores that sell garden furniture from Adeo Group (#3 global DIY player) The concept has been designed for entrepreneurs and investors eager to enter the growing outdoor living market. Positioned between low-cost mass players and high-end boutiques, it offers a unique mix of design-led products, accessible pricing, strong brand identity and immediate availability.

The concept is already gaining momentum across 11 countries with 20 stores. With high average margin, full omnichannel strategy and exclusive territory rights, Naterial Concept is built to scale and built to last. 🚀

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Naterial

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