Mark Copson has over 22 years of experience in global brand management, having started their career with New Balance Footwear in 2001. They held various senior roles, including Performance Footwear Merchandise Manager for North America and International Marketing Manager, while contributing to brand strategy across multiple regions. In 2023, Mark transitioned to Hey Dude as Brand Manager, where they led the brand's launch in new markets, and currently serves as Head of Distributors and Sales Acquisition at Nathan Digital, focusing on AI-driven workforce transformation. Mark's expertise lies in leveraging technology to optimize business operations and enhance employee engagement across diverse markets.
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