Bernard Schmidt

Bernard Schmidt serves as the Sr. Director of eCommerce at National Vision Inc. since June 2024, focusing on developing and executing strategies to enhance online sales and customer engagement. Previously, Bernard was the Group Product Manager at DICK'S Sporting Goods from January 2022 to February 2024, where leadership of a team of Product Managers resulted in the successful launch of innovative products that improved revenue. At Kroger from March 2013 to December 2021, Bernard conceptualized and scaled a transformative e-commerce product, enhancing customer experience across over 2000 locations. Prior experience includes serving as the Director of Ecommerce for Luxottica brands, where Bernard directed significant digital marketing and e-commerce initiatives. Bernard holds a BA in History and Communications from Mount St. Joseph University.