Rick B. is an experienced professional in retail sales and operations, currently serving as Senior Director at Native Roots Cannabis Co. since April 2024. Prior to this role, Rick held executive positions including Vice President of Retail at LivWell Enlightened Health and Vice President of Sales at Onesta Solar, emphasizing sales acquisition, marketing, and customer management. Additional experience includes serving as Senior Vice President of Sales at SunShare, Vice President of Sales at Ace Fire Equipment Company, Regional Vice President at RBD | Retail Business Development, and Regional General Manager roles at Cricket Communications and Clearwire. Rick B. earned a Bachelor's degree in Business Administration and Management from Hanover College from 1983 to 1987.