Yikai Li

Yikai Li is an accomplished professional with extensive experience in global business management and client solutions. Currently serving as General Manager for both Global Business and Europe & North America at Nativex since April 2021, Yikai previously held significant roles at ByteDance, including Head of Client Solution for the IL market, where the IL market was launched and a client solution team was built and led. Additional experience includes Sales Director for South East Asia, where TikTok ad solutions were introduced, and Media Partnership Manager, focusing on revenue generation and market research. Prior to ByteDance, Yikai worked as Brand Manager at TP-Link North America, overseeing key product launches and brand strategies, and as Product Marketing Specialist at TP-Link Technologies. Yikai holds multiple degrees in Geology and a Master of Science in MESPOM from several prestigious universities, including Peking University and Lund University.