Yu Cai

Yu Cai is an experienced professional in content marketing and public relations, currently serving as an Influencer Specialist at Nativex since September 2022. Prior to this role, Yu served as a Content Marketing Intern at Taelor, focusing on holiday campaign creation and media coordination, and as a Content Strategy Intern at Picsart, where competitive analysis was presented to business leaders. Additional experience includes a Public Relations Intern position at Weber Shandwick, where contributions involved campaign content production and crisis management, as well as consecutive interpretation at the Beijing International Radio, TV & Film Exhibition and a Public Relations Internship at Dentsu. Yu holds a Master of Science in Journalism, Media Innovation & Content Strategy from Northwestern University and a Bachelor of Arts in English Language and Literature from Beijing Foreign Studies University.