Lorenz Muck

Lorenz Muck is a seasoned executive with extensive experience in product management, innovation consulting, and operational leadership. Currently serving as CPO and COO at NATIX, as well as Managing Director at SchmitzMuck, Lorenz focuses on supporting medium-sized production companies in B2B markets to optimize business models and create new value opportunities. Previous roles include Product Owner at aiconix GmbH and VP of Product & Technology at Videobeat Networks GmbH, where Lorenz specialized in AI video production and big data for online marketing. With a Master's degree in International Business from Hult International Business School and a Bachelor of Science in Industrial Engineering from the University of Bayreuth, Lorenz combines academic knowledge with practical experience in driving innovation and market strategies for various organizations.