Bailey Hackbarth

Bailey Hackbarth is an experienced brand management professional with a strong background in consumer goods and eCommerce. At Nature's Way, from January 2024 to May 2025, Hackbarth held roles as Brand Manager for both the Alive! and eCommerce divisions, as well as serving as Senior Associate Brand Manager for Innovation. Prior experience includes a position as Assistant Brand Manager for Scotts Fertilizer at The Scotts Miracle-Gro Company, leading the portfolio of the top fertilizer brand in the U.S. Additional roles include Associate Brand Manager for Snacks eCommerce at General Mills and an MBA internship in Oral Care at Procter & Gamble, managing brands such as Crest and Burt's Bees. Earlier in the career, Hackbarth served as Assistant Chief Diversity Officer at the United States Naval Academy. Educational credentials include an MBA in Brand Product Management from Wisconsin School of Business and a Certificate of Mastery in Diversity and Inclusion from Georgetown University.