Sam Baker is an experienced professional in pricing and product management, currently serving as a Pricing Business Partner at NatWest Boxed since January 2025. Prior to this role, Sam held various positions at NatWest Group from January 2023 to January 2025, including Pricing Business Partner (Deposits) and Capital and Pricing Advisory Lead (Mortgages). Sam's tenure at NS&I from January 2021 to February 2023 as Senior Product and Pricing Manager involved managing a £220bn savings product portfolio for 25 million customers, focusing on pricing strategies and product features. Earlier experience includes roles as a Consultant and Associate Consultant at Informa, where Sam guided digital strategy development for retail banks, as well as a Level 2 Administrator at Capita. Sam holds a Bachelor's degree in Business Management from Swansea University and A Levels from Cheltenham College.
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