Tom Evans

Tom Evans is a seasoned Product Design Leader and start-up founder with over 25 years of experience in UX and user-centered design, particularly within banking, fintech, and Web3. Currently serving as a Senior Design Manager at NatWest Boxed, Tom has successfully led the design for two challenger banks and established a UX strategy for HSBC’s award-winning business banking app, Kinetic. Their career is marked by significant achievements, including founding a Web3 gaming start-up and building successful UX teams while mentoring talent in the field. With a background in applied psychology, Tom effectively combines research with design to enhance user financial wellbeing.