Michael Putscher serves as the Chief Commercial Officer (CCO) at NAVISWISS since September 2021, focusing on global market expansion and driving advancements in orthopedic navigation technology, particularly in hip and knee replacement surgeries. Concurrently, Putscher has been providing consulting services in market development and innovation management since May 2020, specializing in commercial strategy and market assessments. Prior roles include Vice President of Strategic Market Development and Global Head of Business Unit at Nobel Biocare, along with leadership positions at Zimmer Dental, Sulzer Medica Ltd, and Sulzer Orthopedics Ltd. With over two decades of experience in the medical device industry, Putscher has a strong track record in product management, marketing, and strategic business development.
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