NaviSync LLC
Lisa Cianci has held various roles in account management and marketing throughout their career, currently serving as Account Supervisor at NaviSync LLC since October 2021, after transitioning from Senior Account Executive. Prior experience includes Senior Account Executive, Account Executive, Project Coordinator, and Project Management Intern at EVERSANA from May 2018 to October 2021, where responsibilities involved managing project timelines and facilitating communication among teams. Before that, Lisa was a Marketing Representative for Red Bull from November 2015 to September 2018, focusing on product trials and consumer interactions in New Jersey. Lisa earned a degree from Rutgers University between 2015 and 2019.
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NaviSync LLC
The health care environment is becoming more complex, with commercial and government payers attempting to control how health care is practiced and influence market perceptions about products, coverage, or services. NaviSync is a full-service managed markets company providing intelligent sound strategy to increase access to your brand through the utilization of actionable insights gleaned from payers, hospitals, and alternative care settings. Efficiently delivered market intelligence is critical to attaining payer access and achieving commercial success. We tackle access and reimbursement challenges for top-tier pharmaceutical/biotechnology companies, including specialty market products. Strategic Guidance: market access, launch planning, channel integration/optimization, plan benefit design approaches, and market events. Market Research: quantitative/qualitative managed markets research, competitive intelligence, data analysis, and advisory boards. Tactical Solutions; reimbursement and access services, unmet needs, value proposition, pull-and-push through promotion, and personal and non-personal promotion. Training: marketplace and landscape, account/product planning and pull-through, live and virtual workshops, eLearning, and videos and podcasts.