Alaina Williams

Alaina Williams serves as the Associate Vice President of Global Fan Marketing at the National Basketball Association (NBA) since November 2020, having previously held the role of Sr. Director in the same field. Prior experience includes leadership positions at NBC Sports Group, where Alaina directed consumer engagement initiatives and oversaw marketing strategies for prominent sporting events including the Olympics and NFL. Alaina's earlier career at NBCUniversal Media involved coordinating marketing and programming initiatives and supporting executive teams. Alaina holds a Bachelor of Arts in Communication from the University of Pennsylvania and has a diverse background in marketing and event management within the sports and entertainment sectors.