Alan Hwe is a CRM Marketing Manager at the National Basketball Association (NBA) since January 2022, leveraging expertise in Salesforce Marketing Cloud to run CRM marketing and automate customer journeys. Previously, Alan served as a Digital Marketing Manager at EF Education First from February 2014 to April 2020, where responsibilities included the development of a WhatsApp for Business strategy for the Hong Kong market, integration of WeChat SocialCRM technology, and nurturing a customer base of 100,000 active users in China. Earlier roles at EF included Webmaster & Campaign Marketing Coordinator, focusing on annual website roll-outs for eight Asian markets and contributing to a mobile-first strategy. Alan holds a Bachelor of Arts degree in History from King's College London (2008-2011) and completed education at Hong Kong International School (2005-2008).
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