Amanda Kiernan, MBA, MSBM, has a strong background in consumer insights and market research, primarily within the sports industry. They have held various roles, including Associate Brand Manager at Wasserman and Consulting Analyst at the NFL, where they leveraged insights to support brand activation and consumer engagement strategies. Amanda also served as the Super Bowl LV Experience Area Manager, leading a team to enhance fan experiences amid the challenges of COVID-19. They possess advanced degrees in Sport Business Management and Business Administration from the University of Central Florida and have contributed to diversity and inclusion initiatives in sports through research and content development. Currently, Amanda works as an Analyst for Global Fan Insights at the NBA.
Location
New York, United States
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