NBA
Andy Wasef is an experienced professional in the fields of strategy and business innovation, currently serving as Strategy & Business Innovation Lead for Next Gen at the National Basketball Association (NBA). Wasef has previously held the position of Executive Vice President and Global Head of OTT Products at Deltatre and was involved in Business Strategy & Development. Additional experience includes serving as Managing Director of Digital & Consulting Strategy at ESP Properties, consulting roles focused on digital strategy and business innovation with Wider Wake, and independent consulting. Wasef holds a BA with First Class Honours from the University of the West of England and attended Archbishop Tenisons COE School in Croydon, UK.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.