Anne Hsu

Anne Hsu is a seasoned professional in sports marketing and partnership management, currently serving as the Senior Director at the National Basketball Association (NBA) since November 2012. In this role, Anne leads WNBA Partner Management and Activation, focusing on maximizing existing partnerships and expanding the marketing partner portfolio. Previous positions at the NBA include Director and Senior Manager, where Anne was instrumental during the COVID-19 pandemic, driving strategic management and activation for NBA and WNBA partnerships. Anne's extensive experience also includes roles as an Account Director at PBJS, where sponsorship consulting and brand activations were key responsibilities, and as a Course Instructor at Columbia University, educating high school students on the business of sports. Earlier career experience includes management roles at Relay Worldwide and IMG, highlighting a strong background in event coordination and client success. Anne holds an M.S. in Sports Management from Columbia University and a B.S. in Sports Management & Leisure Studies from New York University.