NBA
Anthony Oliva is a seasoned professional in content technology and marketing, currently serving as Content Technology Lead at the National Basketball Association (NBA) since October 2022. Oliva has a robust background in digital content, having held the position of Head of Content Marketing for NFL at Dapper Labs from November 2021 to July 2022, and previously spent nearly a decade at the NBA as Director of Social & Digital Content Publishing. Prior experience includes New Media Marketing Manager for the New Jersey Devils and Web Editor at CBS Interactive. Oliva holds a Bachelor of Science in Journalism from Penn State University, earned between 2004 and 2008.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.