NBA
Barney Carleton is an experienced professional in the sports broadcasting and media operations field, currently serving as Senior Director of Broadcast Planning and Strategy at the National Basketball Association (NBA) after progressing through various roles including Director of Broadcast Planning and Strategy and Senior Manager of Media Operations and Technology. Additionally, Barney has engaged in academia as an Adjunct Professor at Long Island University. Previous experience includes positions at Daktronics as an Event Support Technician, assisting at Major League Baseball with the Baseball Assistance Team, and serving in various capacities at St. John's University, including Athletic Communications Graduate Assistant and Production Assistant/Sports Information Intern.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.