Barrett Baffert

Senior Product Manager, Game Experience at NBA

Barrett Baffert is a seasoned professional in product management and digital marketing, currently serving as Senior Product Manager for Game Experience at the National Basketball Association since October 2022. Prior to this role, Barrett held the position of Senior Product Manager at FOX Sports from August 2021 to October 2022. Experience includes directing digital marketing efforts at The University of Arizona from September 2014 to August 2021, as well as serving as Product Manager for foxsports.com and Director of Web Production and Programming at Daily Racing Form. Early career roles included web editing at Conde Nast and creative direction at Brightside Advertising. Barrett holds a degree in Business with a focus on Marketing from the University of Arizona, earned between 2000 and 2004.

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