NBA
As President of Global Content & Media Distribution, Bill Koenig is responsible for the domestic and international media businesses for the NBA, WNBA, NBA G League and USA Basketball. In this role, Koenig develops strategies for dealing with the rapidly changing media landscape, structures and negotiates broadcast, digital and social media agreements, and advises NBA teams on local media matters. Koenig also helps manage the NBA’s relationships with the league’s major media partners around the globe, such as ABC/ESPN, Turner, 21st Century Fox, Comcast, AT&T/DirecTV, Verizon, Tencent and a number of digital and social media partners. Additionally, Koenig oversees the NBA’s content development, production and licensing activities and the league’s direct-to-consumer content offerings (including NBA TV, NBA LEAGUE PASS and the NBA’s applications and websites).
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.