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Bill Koenig

President, Global Content & Media Distribution

As President of Global Content & Media Distribution, Bill Koenig is responsible for the domestic and international media businesses for the NBA, WNBA, NBA G League and USA Basketball. In this role, Koenig develops strategies for dealing with the rapidly changing media landscape, structures and negotiates broadcast, digital and social media agree...

Roles at NBA

  • President, Global Content & Media Distribution

    Current role

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