Bill Koenig

President, Global Content & Media Distribution at NBA

As President of Global Content & Media Distribution, Bill Koenig is responsible for the domestic and international media businesses for the NBA, WNBA, NBA G League and USA Basketball. In this role, Koenig develops strategies for dealing with the rapidly changing media landscape, structures and negotiates broadcast, digital and social media agreements, and advises NBA teams on local media matters. Koenig also helps manage the NBA’s relationships with the league’s major media partners around the globe, such as ABC/ESPN, Turner, 21st Century Fox, Comcast, AT&T/DirecTV, Verizon, Tencent and a number of digital and social media partners. Additionally, Koenig oversees the NBA’s content development, production and licensing activities and the league’s direct-to-consumer content offerings (including NBA TV, NBA LEAGUE PASS and the NBA’s applications and websites).


  • President, Global Content & Media Distribution

    Current role

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