NBA
Carrie Wallick is a seasoned professional in programming and content strategy within the sports industry, currently serving as Senior Manager for Domestic Programming & Content Strategy at the National Basketball Association (NBA) since October 2018, after previously holding the role of Manager in the same department. Carrie started at the NBA as a Programming & Content Strategy MBA Intern in mid-2017. Prior experience includes a position as an MBA Marketing Consultant with The NRP Group LLC and a Coordinator in Business Affairs at NBCUniversal Media, LLC. Early career development involved work as a Corporate Paralegal at Skadden, Arps, Slate, Meagher & Flom LLP and Affiliates. Carrie holds a Master of Business Administration with a focus on Marketing & Corporate Strategy from the University of Michigan's Stephen M. Ross School of Business and a Bachelor of Arts in English Language and Literature from the University of Michigan. Additionally, study at Istituto Lorenzo de' Medici occurred in 2009.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.