Cherise Rogers currently serves as the Digital & Media Lead at the National Basketball Association (NBA) since April 2023. Prior to this role, Cherise held the position of Head Of Digital and Media - Sub Sahara Africa at Pernod Ricard from February 2020 to April 2023. In a previous capacity at Mindshare South Africa from September 2013 to February 2020, Cherise progressed through several leadership roles, including Head of FAST, Head of Digital, and Head of Digital Strategic Planning, overseeing teams and driving the digital vision. Cherise's career began as an Online Media Planner & Buyer at Telesure Technology Solutions and as a Specialised Client Executive at incuBeta, focusing on client services and online marketing. Cherise holds a Bachelor of Marketing Management from IMM Graduate School and an Advanced Digital Marketing degree from the Red & Yellow Creative School of Business.
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