Ciera Rojas

Ciera Rojas is the Director of Partner Management at the NBA, where they oversee partnership strategies and client relationships. Prior to their current role, they served as a Senior Manager in Partnership Marketing at the United States Tennis Association, managing high-profile partnerships and leading various innovative initiatives. Ciera has extensive experience in sports marketing, having worked with premier brands and organizations, including Major League Baseball and CBS Sports. They hold Bachelor of Science degrees in Sports Management from both the University of the Pacific and New York University.