NBA
Fran Rotella serves as the Associate Vice President of Live Game Production at the National Basketball Association (NBA), bringing a wealth of experience from prior roles such as Coordinating Producer for Live Production at NBC Sports Regional Networks and for the NFL Network. Rotella has also held the position of Olympic Studio Producer at NBC Sports and Coordinating Producer for NFL Studio and SportsCenter at ESPN. A graduate of Rutgers University, Rotella earned a Bachelor of Arts in Communication.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.