Helen Lee

Helen Lee is an accomplished marketing professional with extensive experience in the sports and media sectors. Currently serving as Senior Regional Marketing Manager at the National Basketball Association (NBA) since April 2018, Helen Lee focuses on driving viewership and subscriber growth across several Asian markets, enhancing partnerships with digital and media stakeholders. Prior to this role, Helen Lee held the position of Associate Marketing and Operation Director at HUYI Global Information HK Ltd., where strategic and operational responsibilities were managed across various departments. Earlier experience includes serving as Assistant Marketing Manager at PCCW Media Group, where marketing strategies were developed, especially in the sports genre, and a foundational role as Marketing Officer at Huyi Global. Helen Lee holds a Master's degree from the University of Birmingham.