Joannitte Rodriguez

Joannitte Rodriguez is the Senior Director of Global Partnerships & Media at the NBA, where they focus on developing and managing global promotional strategies to enhance brand awareness and client satisfaction. Previously, Joannitte served as Senior Manager of International Media Distribution, where they led efforts to increase viewership across over 200 countries and managed a diverse team. With a foundation in Sports Management from St. John's University, Joannitte is dedicated to advancing the careers of their colleagues while simultaneously driving revenue opportunities in Latin America.