Joe Dobyns is a senior leader in technology and data strategy at the National Basketball Association (NBA), where they shape the integration of fan data, marketing, and advertising technology to enhance global engagement and revenue growth. At the NBA, Joe focuses on monetizing fan data, establishing governance standards, and transitioning advertising operations to modern platforms. Previously, Joe spent over six years as a solutions consultant, working with diverse enterprises to design scalable data architectures and unify customer data for personalization. With a strong background in AdTech, MarTech, and marketing operations, Joe excels at aligning business goals with technology investments to drive measurable outcomes. They hold a Bachelor of Science in Economics from Radford University.
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