Jonathan Li

Jonathan Li is the CEO of NBA X at the NBA. Jonathan has previous experience as a co-founder and CEO of Opah Digimedia Infortech Co. Ltd., where they helped set up the company and grow it into one of the top content providers for broadband video streaming service in China. Jonathan also served as Vice President of BD/Marketing/Value-added Service at Nucom Online Corporation, where they helped launch the first sport vertical video portal in China. Li has extensive experience in content acquisition and has negotiated deals with major sports leagues and agencies such as the NBA, FIFA, Infront, SMG, BTV, TVB, La Liga, Bundesliga, Italian Series A, CSL, CBA, TVB, and Telcos.

Jonathan Li has an MBA in marketing from the Rotman School of Business at the University of Toronto in Canada.

Jonathan Li works with Ella Wong - General Counsel, China, Collins Qian - COO China, and Wayne Chang - Head of GP China. Jonathan Li reports to Michael Ma, CEO, China.