Kelly Flatow

As Executive Vice President of Global Events at the National Basketball Association, Kelly Flatow is responsible for producing more than 200 league and partner-driven events each year, including tentpole events like NBA All-Star and NBA Global Games, media-driven programming like NBA Draft and NBA Summer League, and a variety of lifestyle and grassroots events.

Prior to her current role, Flatow served as the interim head of Marketing and before that Senior Vice President of Global Marketing Partnerships, where she led the development and activation of marketing assets, driving growth across the U.S., Europe, Latin America, China and Asia.

Before rejoining the NBA in 2010, Flatow served as Senior Vice President of Partnership Marketing at Live Nation, the world’s leading ticketing company and largest promoter of live concerts. Hired prior to the merger with Ticketmaster to build out the enterprise’s Affiliate and Strategic Partnership programs, Flatow developed and launched Live Nation’s social media platform. In her first stint with the NBA from 2006 to 2008, Flatow served as Vice President of Strategic Marketing, where she created marketing solutions for prospective marketing partners.

From 2005 to 2006, Flatow served as a key conduit to the entertainment community for The Coca-Cola Company, where she led relationships with The Oscars, American Idol and Jay-Z. From 2000 to 2005, she was a founding member of the corporate marketing department at CAA, building entertainment marketing programs and relationships for brands such as Coca-Cola, Motorola and Delta Air Lines. Prior to her time at CAA, Flatow worked at ProServ/SFX Sports managing a portfolio of product and service marketers, including Hershey and Staples. She helped build the strategies for negotiating and activating the naming rights for STAPLES Center, a milestone naming rights deal.

A graduate of American University in Washington, D.C., Flatow is a member of the Advertising Women of New York and WISE and is an active mentor in the sports marketing industry.