Lauren Ware serves as the Director of Social and Digital Content Production Lead for the National Basketball Association (NBA) since December 2016, overseeing production management for NBA social and digital platforms, the NBA App, and direct-to-consumer content. Responsibilities include budget management exceeding $10 million, project lifecycle management, and cross-functional collaboration to create impactful marketing campaigns. Notable achievements include leading production for major events like the NBA Bubble and managing lucrative brand partnerships. Previously, Lauren worked at CNN as an Associate Production Manager and Business Operations Coordinator, contributing to high-stakes production environments, and at FOX Sports as a Network Management Control Administrator, where projects led to significant operational savings and efficiency improvements. Lauren holds a Bachelor's Degree in Fine Arts/Communications from Howard University.
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