Lily Sinclair is an accomplished professional in the field of global partnerships and sponsorship management, currently serving as a Global Partnerships Manager at the National Basketball Association since July 2024. Lily's previous experience includes a tenure as a Senior Account Manager at Bright Partnerships, overseeing significant partnerships with high-profile brands such as HP Poly, Castrol, and Jameson. Prior roles at the AFL and General Motors involved end-to-end partner management and media sponsorship coordination, showcasing expertise in enhancing partnership portfolios through strategic collaboration and digital marketing initiatives. Lily's education includes a Bachelor of Business Marketing from RMIT University, a Bachelor of Business Administration from Universitat Pompeu Fabra, and a Masters of Communication from Deakin University, complemented by the European Sponsorship Diploma from the European Sponsorship Association.
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