Luke Roberts is a senior executive currently serving as VP of Business Development and Commercial Partnerships at NBA Africa and the Basketball Africa League. With a diverse background spanning various industries, they have held leadership roles at notable organizations, including General Manager positions with The Walt Disney Company and Chief Executive Officer at Nu Metro. Their earlier experience includes roles in marketing and advertising, such as Head of Marketing at Cineworld Cinemas Ltd and Group Advertising Manager at Event Hospitality & Entertainment Limited. Luke holds a BA in Communications from Charles Sturt University.
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