NBA
As Executive Vice President, Chief Communications Officer, Michael Bass oversees all public relations for the NBA, WNBA, NBA G League and NBA 2K League, including basketball and business communications, on a global basis. He supervises the league’s communications functions, including basketball media operations, media relations, marketing communications, corporate communications, crisis management and digital media communications.
During his 21-year tenure with the NBA, Bass has served as a principal spokesman on all league matters, including the league’s diverse business initiatives, and has led a group charged with promoting those functions. He has led communications strategy for the NBA’s most important business issues, including the league’s last Collective Bargaining Agreement negotiations, the last three television agreements and its vast digital and global initiatives.
Bass joined the NBA in September 1997 and spent time as Director of NBA Entertainment Communications, where he helped develop a department solely dedicated to public relations for the league’s production and new media division.
Prior to joining the NBA, Bass worked as Senior Press Representative for the CBS television network. He was charged with publicizing the network’s mini-series, movies, specials and event programming. Before that, he was a Senior Account Executive at New York-based public relations/management firm Dan Klores Communications.
A graduate of Washington University in St. Louis, Bass resides in Westport, Conn., with his wife Pam and two children.
NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.