Misha Matee currently serves as the Direct to Consumer Growth Lead at the National Basketball Association (NBA) since March 2025, focusing on digital transformation and fan engagement across NBA Africa. Prior to this role, Misha held various positions at Vodacom from 2010 to 2025, including Partnering Digital & Lifestyle Services and Partner Manager for Digital Services, contributing significantly to partner relationship management and billing solutions. Misha also gained experience in commercial roles at Endemol Shine Africa and held multiple positions at Vodacom's Enterprise Business Unit. Misha's educational background includes a Masters in Management from the University of the Witwatersrand and various leadership development programs, alongside degrees in International Relations, Economics, Marketing, and Project Management.
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