Nicole Womack

Nicole Womack is a seasoned professional in team marketing and business operations within the sports and hospitality industries. Currently serving as Vice President at the National Basketball Association (NBA) since April 2013, Womack leads efforts to enhance team ticket sales and game experiences, successfully implementing innovative strategies such as flexible ticketing deals and league-wide theme nights. Prior roles include Associate Vice President and Senior Director in the same department, focusing on ticket sales, membership development, and customer retention strategies for NBA, WNBA, and G-League teams. Womack's earlier experience includes positions at Starwood Hotels & Resorts, where Womack managed member experience for the SPG loyalty program, and The Doyle Collection, where Womack oversaw customer satisfaction strategies. Womack began a career at Four Seasons Hotels and Resorts in various management roles. Womack earned a Bachelor of Science degree in Hospitality Business from Cornell University and holds a high school diploma from Marin Catholic.