Peter Gaffney is a Senior Software Engineer at the National Basketball Association (NBA). Previously, they served as the Director of Consumer Insights, Analytics, and Strategy at David Yurman and held the position of Head of Analytics at thelab, where they supported clients like Tempur Sealy International and Devacurl. Their experience also includes roles at Wunderman and Createthegroup, contributing to major brands such as Coca-Cola and Burberry. Peter holds a Master of Science in Management of Technology from New York University and a Bachelor of Arts in Communications from the University at Albany.
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