Rita O'Neill

Rita O'Neill is an accomplished executive with extensive experience in sports marketing and business operations. Currently serving as the USA Basketball Lead and Associate Vice President at the National Basketball Association (NBA) since August 2010, Rita O'Neill manages the NBA's relationship with USA Basketball, focusing on maximizing profitability and developing global events and media strategies. Previously, Rita O'Neill held the position of Associate Vice President of Global Partnerships & Media and served as Director of Team Marketing and Business Operations, where contributions included consulting on marketing strategies across various leagues. Prior experience includes roles as Director of Marketing for Major League Baseball and as Director of Marketing and Manager of Audience Insights & Planning at Madison Square Garden Entertainment Corp. Rita O'Neill holds an MBA from Fordham University and a BS in Business from the same institution.