NBA
Rita O'Neill is an accomplished executive with extensive experience in sports marketing and business operations. Currently serving as the USA Basketball Lead and Associate Vice President at the National Basketball Association (NBA) since August 2010, Rita O'Neill manages the NBA's relationship with USA Basketball, focusing on maximizing profitability and developing global events and media strategies. Previously, Rita O'Neill held the position of Associate Vice President of Global Partnerships & Media and served as Director of Team Marketing and Business Operations, where contributions included consulting on marketing strategies across various leagues. Prior experience includes roles as Director of Marketing for Major League Baseball and as Director of Marketing and Manager of Audience Insights & Planning at Madison Square Garden Entertainment Corp. Rita O'Neill holds an MBA from Fordham University and a BS in Business from the same institution.
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NBA
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The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association and the NBA G League. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2016-17 season featured a record 113 international players from 41 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, NBA App and NBA LEAGUE PASS. The NBA has created one of the largest social media communities in the world, with more than 1.3 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.